Kiran Chadwick-Rupp
is a designer.
He likes to bring visions to life.
Kiran
Chadwick-Rupp
is a designer.
He likes to bring
visions to life.
Kiran Chadwick-Rupp
is a designer.
He likes to bring visions to life.
Kiran
Chadwick-Rupp
is a designer.
He likes to bring
visions to life.
Kiran Chadwick-Rupp
is a designer.
He likes to bring visions to life.
Kiran Chadwick-Rupp
is a designer.
He likes to bring visions to life.
Kiran
Chadwick-Rupp
is a designer.
He likes to bring
visions to life.
Featured
Archive
The Frontier
front-end
web design
ai integration
2025
The Frontier is a newsletter and AI builder challenge focused around the rapidly evolving role of AI agents in web development. It looks to bring together builders, technologists, and curious minds to explore the cutting edge of what’s possible with autonomous AI tools. The team needed a strong visual identity and web presence to launch the initiative with clarity and credibility. kcr led the branding, web design, and development. Crafting a bold, futuristic brand system and a clean, responsive landing page that communicates the excitement and utility of the challenge.
Roar Organic
advertising
visual strategy
motion design
2024
Roar Organic is a Canadian energy drink company that promotes healthy living and fun. kcr and team curated a speculative multi-media campaign aimed at increasing customer engagement and boosting digital brand awareness. The campaign included video, print, and social media content. The goal = to reflect Roar’s energetic, health-conscious identity while making the brand feel approachable and exciting to a younger audience. Each piece showcased here was created from by kcr, from concept development through to production and final presentation.
Hatch Coding
branding
creative strategy
print & productionn
2024
Hatch Coding was a Canadian education company that tought kids how to code through fun, engaging experiences. To support both their digital presence and their physical presence at PTA conferences, kcr developed a refreshed visual identity and a suite of branded materials. This included digital and print posters, large-format event banners, and collateral such as T-shirts and mugs.
Brown Ballers
video editing
content strategy
motion design
2024
Brown Ballers is a growing media and lifestyle brand dedicated to amplifying South Asian athletes across North America and the world. With a mission to break barriers and build community, the brand fields competitive basketball and soccer teams while creating content that showcases South Asian excellence in sport. kcr contributed to the brand’s digital presence by producing a range of engaging social media content. From concept to editing, the content was designed to highlight athlete stories, game highlights, and cultural moments. Helping Brown Ballers connect with a global audience and energize the next generation of athletes and fans.
Shooting Poster
research & analysis
data visualization
information design
2025
This data visualization project investigates whether elite NCAA 3-point shooters maintain their performance after transitioning to the NBA. kcr conducted the full research process—from developing the question and collecting player data to analyzing statistics and designing the final poster. The study compares 3-point percentage (3P%) and 3-point attempts per game (3PA) across NCAA careers, the first four NBA seasons, and full NBA careers. The final design translates detailed analysis into a clear, engaging visual story—highlighting trends, outliers, and the challenges shooters face at the professional level. The poster combines research, design, and communication into one cohesive piece.
JB Skills Academy
branding
content strategy
advertising
2025
This Instagram content series was created to promote JB Skills Academy—a youth basketball camp run by former NCAA Division I, Team Canada, and professional basketball players. kcr designed a 6-prong visual rollout to build momentum and trust leading up to the camp. The posts showcase player resumes, camp details, and the brand’s commitment to elite, experience-driven training for young athletes.
Artistry Hub
user research
ux / ui
prototyping
2023
Artistry Hub is an online platform concept designed to connect creative professionals—ranging from producers and photographers to graphic designers and developers—with clients looking to hire talent. The platform streamlines collaboration by bringing project management, messaging, and payments into a single unified experience. kcr designed key user flows for the payment and communication screens, focusing on clarity, trust, and ease of use to ensure smooth transactions and a frictionless creative process.
The Shammshake
concept development
video production
educational design
2024
This instructional video features basketball coach Jackson Kelly breaking down a signature move in a clear, step-by-step format designed for young athletes. The video combines clean cinematography with sharp editing to create a smooth, engaging learning experience. The soundtrack—produced by Jackson himself under his music alias Black Magic Beats.
Emblematic Designs Co
branding
visual design
2020
Emblematic Designs Co. was a design business launched during high school at the height of the pandemic, focused on creating logos and sticker designs for online retailers—specifically vintage clothing and sneaker resellers. The work combined bold visuals with clean branding tailored for resale culture and social media. A standout collaboration was with Got It For Cheap Vintage, a Vancouver-based reseller whose packaging featured custom sticker designs that reached customers including Kylie Jenner and Kevin Hart. The project reflects an early dive into entrepreneurship, branding, and creative problem-solving in a fast-moving digital market.
Shape The Future
storytelling
motion graphic
social impact
2023
Shape the Future is a PSA motion graphic designed to encourage critical thinking around digital media and the influence of social media algorithms. Set in the familiar format of an iPhone screen scroll, the piece simulates a typical social media experience—gradually revealing how misinformation and curated content can distort perception. The goal was to prompt viewers to pause, question, and research what they see online, rather than passively consuming it. kcr handled all aspects of the project, from concept and scripting to animation and final editing, using motion design to deliver a clear and thought-provoking message.
Pokemange
branding
visual strategy
advertising
2025
Pokemange is a Pokémon-themed restaurant concept proposed for the Belgian market, blending nostalgic IP with contemporary dining culture. kcr developed the visual identity, mapped the end-to-end guest journey, and produced four launch-ready marketing assets: an outdoor billboard, an Instagram ad series, a scripted influencer review, and a responsive website. Alongside the creative work, he contributed to the speculative business and marketing plan—defining positioning, menu story, and promotion strategy.
GBDA 101 Magazine
storytelling
information design
2023
This magazine is a culminating project from GBDA 101, the introductory course to the Global Business and Digital Arts program at the University of Waterloo’s Stratford School of Interaction Design and Business. Designed and written by kcr, the magazine captures and presents the key design principles explored throughout the course—ranging from layout and typography to user-centered thinking and visual hierarchy. The final piece servies as both a personal archive of learning and a showcase of early growth in digital communication and visual storytelling.
Sport Victoria
ux / ui
information architecture
prototyping
2023
Sport Victoria is a central hub for high school basketball in Victoria, tracking team stats, scores, and championship seeding. Despite its importance to the local basketball community, the original site was outdated, cluttered, and difficult to navigate. kcr took on the challenge of redesigning the platform with a focus on clarity, structure, and usability. The new design simplifies the presentation of large volumes of data, introduces consistent visual hierarchy, and improves overall accessibility—making it easier for players, coaches, and fans to find the information they need. The project highlights the impact of thoughtful UX on community-driven platforms.
Angry Fork
concept development
emotional design
product design
2023
Angry Fork is a conceptual design project exploring how everyday objects can be reimagined to evoke emotion. The task was to create a functional form that communicates a specific feeling—in this case, anger. kcr constructed the fork entirely out of sharpened black pencils, combining familiar materials with aggressive form to provoke discomfort and tension. The result is both symbolic and tactile, using sharpness, color, and material choice to transform a common utensil into an expressive object.
Language Poster
research & analysis
data visualization
information design
2024
This data visualization poster explores the relationship between median household income and language demographics across Vancouver neighborhoods. Specifically, it compares income levels to the percentage of residents with English as their mother tongue. kcr collected, cleaned, and analyzed the data, then designed a clear, informative visual that highlights patterns of socioeconomic and linguistic distribution throughout the city. The poster balances clarity and complexity—inviting viewers to reflect on how language and income intersect in shaping urban identity and access.
The Frontier
2025
The Frontier is a newsletter and AI builder challenge focused around the rapidly evolving role of AI agents in web development. It looks to bring together builders, technologists, and curious minds to explore the cutting edge of what’s possible with autonomous AI tools. The team needed a strong visual identity and web presence to launch the initiative with clarity and credibility. kcr led the branding, web design, and development. Crafting a bold, futuristic brand system and a clean, responsive landing page that communicates the excitement and utility of the challenge.
Roar Organic
2024
Roar Organic is a Canadian energy drink company that promotes healthy living and fun. kcr and team curated a speculative multi-media campaign aimed at increasing customer engagement and boosting digital brand awareness. The campaign included video, print, and social media content. The goal = to reflect Roar’s energetic, health-conscious identity while making the brand feel approachable and exciting to a younger audience. Each piece showcased here was created from by kcr, from concept development through to production and final presentation.
Hatch Coding
2024
Hatch Coding was a Canadian education company that tought kids how to code through fun, engaging experiences. To support both their digital presence and their physical presence at PTA conferences, kcr developed a refreshed visual identity and a suite of branded materials. This included digital and print posters, large-format event banners, and collateral such as T-shirts and mugs.
Brown Ballers
2024
Brown Ballers is a growing media and lifestyle brand dedicated to amplifying South Asian athletes across North America and the world. With a mission to break barriers and build community, the brand fields competitive basketball and soccer teams while creating content that showcases South Asian excellence in sport. kcr contributed to the brand’s digital presence by producing a range of engaging social media content. From concept to editing, the content was designed to highlight athlete stories, game highlights, and cultural moments. Helping Brown Ballers connect with a global audience and energize the next generation of athletes and fans.
Shooting Poster
2025
This data visualization project investigates whether elite NCAA 3-point shooters maintain their performance after transitioning to the NBA. kcr conducted the full research process—from developing the question and collecting player data to analyzing statistics and designing the final poster. The study compares 3-point percentage (3P%) and 3-point attempts per game (3PA) across NCAA careers, the first four NBA seasons, and full NBA careers. The final design translates detailed analysis into a clear, engaging visual story—highlighting trends, outliers, and the challenges shooters face at the professional level. The poster combines research, design, and communication into one cohesive piece.
JB Skills Academy
2025
This Instagram content series was created to promote JB Skills Academy—a youth basketball camp run by former NCAA Division I, Team Canada, and professional basketball players. kcr designed a 6-prong visual rollout to build momentum and trust leading up to the camp. The posts showcase player resumes, camp details, and the brand’s commitment to elite, experience-driven training for young athletes.
Artistry Hub
2023
Artistry Hub is an online platform concept designed to connect creative professionals—ranging from producers and photographers to graphic designers and developers—with clients looking to hire talent. The platform streamlines collaboration by bringing project management, messaging, and payments into a single unified experience. kcr designed key user flows for the payment and communication screens, focusing on clarity, trust, and ease of use to ensure smooth transactions and a frictionless creative process.
The Shammshake
2024
This instructional video features basketball coach Jackson Kelly breaking down a signature move in a clear, step-by-step format designed for young athletes. The video combines clean cinematography with sharp editing to create a smooth, engaging learning experience. The soundtrack—produced by Jackson himself under his music alias Black Magic Beats.
Emblematic Designs Co
2020
Emblematic Designs Co. was a design business launched during high school at the height of the pandemic, focused on creating logos and sticker designs for online retailers—specifically vintage clothing and sneaker resellers. The work combined bold visuals with clean branding tailored for resale culture and social media. A standout collaboration was with Got It For Cheap Vintage, a Vancouver-based reseller whose packaging featured custom sticker designs that reached customers including Kylie Jenner and Kevin Hart. The project reflects an early dive into entrepreneurship, branding, and creative problem-solving in a fast-moving digital market.
Shape The Future
2023
Shape the Future is a PSA motion graphic designed to encourage critical thinking around digital media and the influence of social media algorithms. Set in the familiar format of an iPhone screen scroll, the piece simulates a typical social media experience—gradually revealing how misinformation and curated content can distort perception. The goal was to prompt viewers to pause, question, and research what they see online, rather than passively consuming it. kcr handled all aspects of the project, from concept and scripting to animation and final editing, using motion design to deliver a clear and thought-provoking message.
Pokemange
2025
Pokemange is a Pokémon-themed restaurant concept proposed for the Belgian market, blending nostalgic IP with contemporary dining culture. kcr developed the visual identity, mapped the end-to-end guest journey, and produced four launch-ready marketing assets: an outdoor billboard, an Instagram ad series, a scripted influencer review, and a responsive website. Alongside the creative work, he contributed to the speculative business and marketing plan—defining positioning, menu story, and promotion strategy.
GBDA 101 Magazine
2023
This magazine is a culminating project from GBDA 101, the introductory course to the Global Business and Digital Arts program at the University of Waterloo’s Stratford School of Interaction Design and Business. Designed and written by kcr, the magazine captures and presents the key design principles explored throughout the course—ranging from layout and typography to user-centered thinking and visual hierarchy. The final piece servies as both a personal archive of learning and a showcase of early growth in digital communication and visual storytelling.
Sport Victoria
2023
Sport Victoria is a central hub for high school basketball in Victoria, tracking team stats, scores, and championship seeding. Despite its importance to the local basketball community, the original site was outdated, cluttered, and difficult to navigate. kcr took on the challenge of redesigning the platform with a focus on clarity, structure, and usability. The new design simplifies the presentation of large volumes of data, introduces consistent visual hierarchy, and improves overall accessibility—making it easier for players, coaches, and fans to find the information they need. The project highlights the impact of thoughtful UX on community-driven platforms.
Angry Fork
2023
Angry Fork is a conceptual design project exploring how everyday objects can be reimagined to evoke emotion. The task was to create a functional form that communicates a specific feeling—in this case, anger. kcr constructed the fork entirely out of sharpened black pencils, combining familiar materials with aggressive form to provoke discomfort and tension. The result is both symbolic and tactile, using sharpness, color, and material choice to transform a common utensil into an expressive object.
Language Poster
2024
This data visualization poster explores the relationship between median household income and language demographics across Vancouver neighborhoods. Specifically, it compares income levels to the percentage of residents with English as their mother tongue. kcr collected, cleaned, and analyzed the data, then designed a clear, informative visual that highlights patterns of socioeconomic and linguistic distribution throughout the city. The poster balances clarity and complexity—inviting viewers to reflect on how language and income intersect in shaping urban identity and access.
The Frontier
2025
The Frontier is a newsletter and AI builder challenge focused around the rapidly evolving role of AI agents in web development. It looks to bring together builders, technologists, and curious minds to explore the cutting edge of what’s possible with autonomous AI tools. The team needed a strong visual identity and web presence to launch the initiative with clarity and credibility. kcr led the branding, web design, and development. Crafting a bold, futuristic brand system and a clean, responsive landing page that communicates the excitement and utility of the challenge.
Roar Organic
2024
Roar Organic is a Canadian energy drink company that promotes healthy living and fun. kcr and team curated a speculative multi-media campaign aimed at increasing customer engagement and boosting digital brand awareness. The campaign included video, print, and social media content. The goal = to reflect Roar’s energetic, health-conscious identity while making the brand feel approachable and exciting to a younger audience. Each piece showcased here was created from by kcr, from concept development through to production and final presentation.
Hatch Coding
2024
Hatch Coding was a Canadian education company that tought kids how to code through fun, engaging experiences. To support both their digital presence and their physical presence at PTA conferences, kcr developed a refreshed visual identity and a suite of branded materials. This included digital and print posters, large-format event banners, and collateral such as T-shirts and mugs.
Brown Ballers
2024
Brown Ballers is a growing media and lifestyle brand dedicated to amplifying South Asian athletes across North America and the world. With a mission to break barriers and build community, the brand fields competitive basketball and soccer teams while creating content that showcases South Asian excellence in sport. kcr contributed to the brand’s digital presence by producing a range of engaging social media content. From concept to editing, the content was designed to highlight athlete stories, game highlights, and cultural moments. Helping Brown Ballers connect with a global audience and energize the next generation of athletes and fans.
Shooting Poster
2025
This data visualization project investigates whether elite NCAA 3-point shooters maintain their performance after transitioning to the NBA. kcr conducted the full research process—from developing the question and collecting player data to analyzing statistics and designing the final poster. The study compares 3-point percentage (3P%) and 3-point attempts per game (3PA) across NCAA careers, the first four NBA seasons, and full NBA careers. The final design translates detailed analysis into a clear, engaging visual story—highlighting trends, outliers, and the challenges shooters face at the professional level. The poster combines research, design, and communication into one cohesive piece.
JB Skills Academy
2025
This Instagram content series was created to promote JB Skills Academy—a youth basketball camp run by former NCAA Division I, Team Canada, and professional basketball players. kcr designed a 6-prong visual rollout to build momentum and trust leading up to the camp. The posts showcase player resumes, camp details, and the brand’s commitment to elite, experience-driven training for young athletes.
Artistry Hub
2023
Artistry Hub is an online platform concept designed to connect creative professionals—ranging from producers and photographers to graphic designers and developers—with clients looking to hire talent. The platform streamlines collaboration by bringing project management, messaging, and payments into a single unified experience. kcr designed key user flows for the payment and communication screens, focusing on clarity, trust, and ease of use to ensure smooth transactions and a frictionless creative process.
The Shammshake
2024
This instructional video features basketball coach Jackson Kelly breaking down a signature move in a clear, step-by-step format designed for young athletes. The video combines clean cinematography with sharp editing to create a smooth, engaging learning experience. The soundtrack—produced by Jackson himself under his music alias Black Magic Beats.
Emblematic Designs Co
2020
Emblematic Designs Co. was a design business launched during high school at the height of the pandemic, focused on creating logos and sticker designs for online retailers—specifically vintage clothing and sneaker resellers. The work combined bold visuals with clean branding tailored for resale culture and social media. A standout collaboration was with Got It For Cheap Vintage, a Vancouver-based reseller whose packaging featured custom sticker designs that reached customers including Kylie Jenner and Kevin Hart. The project reflects an early dive into entrepreneurship, branding, and creative problem-solving in a fast-moving digital market.
Shape The Future
2023
Shape the Future is a PSA motion graphic designed to encourage critical thinking around digital media and the influence of social media algorithms. Set in the familiar format of an iPhone screen scroll, the piece simulates a typical social media experience—gradually revealing how misinformation and curated content can distort perception. The goal was to prompt viewers to pause, question, and research what they see online, rather than passively consuming it. kcr handled all aspects of the project, from concept and scripting to animation and final editing, using motion design to deliver a clear and thought-provoking message.
Pokemange
2025
Pokemange is a Pokémon-themed restaurant concept proposed for the Belgian market, blending nostalgic IP with contemporary dining culture. kcr developed the visual identity, mapped the end-to-end guest journey, and produced four launch-ready marketing assets: an outdoor billboard, an Instagram ad series, a scripted influencer review, and a responsive website. Alongside the creative work, he contributed to the speculative business and marketing plan—defining positioning, menu story, and promotion strategy.
GBDA 101 Magazine
2023
This magazine is a culminating project from GBDA 101, the introductory course to the Global Business and Digital Arts program at the University of Waterloo’s Stratford School of Interaction Design and Business. Designed and written by kcr, the magazine captures and presents the key design principles explored throughout the course—ranging from layout and typography to user-centered thinking and visual hierarchy. The final piece servies as both a personal archive of learning and a showcase of early growth in digital communication and visual storytelling.
Sport Victoria
2023
Sport Victoria is a central hub for high school basketball in Victoria, tracking team stats, scores, and championship seeding. Despite its importance to the local basketball community, the original site was outdated, cluttered, and difficult to navigate. kcr took on the challenge of redesigning the platform with a focus on clarity, structure, and usability. The new design simplifies the presentation of large volumes of data, introduces consistent visual hierarchy, and improves overall accessibility—making it easier for players, coaches, and fans to find the information they need. The project highlights the impact of thoughtful UX on community-driven platforms.
Angry Fork
2023
Angry Fork is a conceptual design project exploring how everyday objects can be reimagined to evoke emotion. The task was to create a functional form that communicates a specific feeling—in this case, anger. kcr constructed the fork entirely out of sharpened black pencils, combining familiar materials with aggressive form to provoke discomfort and tension. The result is both symbolic and tactile, using sharpness, color, and material choice to transform a common utensil into an expressive object.
Language Poster
2024
This data visualization poster explores the relationship between median household income and language demographics across Vancouver neighborhoods. Specifically, it compares income levels to the percentage of residents with English as their mother tongue. kcr collected, cleaned, and analyzed the data, then designed a clear, informative visual that highlights patterns of socioeconomic and linguistic distribution throughout the city. The poster balances clarity and complexity—inviting viewers to reflect on how language and income intersect in shaping urban identity and access.
The Frontier
front-end
web design
ai integration
2025
The Frontier is a newsletter and AI builder challenge focused around the rapidly evolving role of AI agents in web development. It looks to bring together builders, technologists, and curious minds to explore the cutting edge of what’s possible with autonomous AI tools. The team needed a strong visual identity and web presence to launch the initiative with clarity and credibility. kcr led the branding, web design, and development. Crafting a bold, futuristic brand system and a clean, responsive landing page that communicates the excitement and utility of the challenge.
Roar Organic
advertising
visual strategy
motion design
2024
Roar Organic is a Canadian energy drink company that promotes healthy living and fun. kcr and team curated a speculative multi-media campaign aimed at increasing customer engagement and boosting digital brand awareness. The campaign included video, print, and social media content. The goal = to reflect Roar’s energetic, health-conscious identity while making the brand feel approachable and exciting to a younger audience. Each piece showcased here was created from by kcr, from concept development through to production and final presentation.
Hatch Coding
branding
creative strategy
print & productionn
2024
Hatch Coding was a Canadian education company that tought kids how to code through fun, engaging experiences. To support both their digital presence and their physical presence at PTA conferences, kcr developed a refreshed visual identity and a suite of branded materials. This included digital and print posters, large-format event banners, and collateral such as T-shirts and mugs.
Brown Ballers
video editing
content strategy
motion design
2024
Brown Ballers is a growing media and lifestyle brand dedicated to amplifying South Asian athletes across North America and the world. With a mission to break barriers and build community, the brand fields competitive basketball and soccer teams while creating content that showcases South Asian excellence in sport. kcr contributed to the brand’s digital presence by producing a range of engaging social media content. From concept to editing, the content was designed to highlight athlete stories, game highlights, and cultural moments. Helping Brown Ballers connect with a global audience and energize the next generation of athletes and fans.
Shooting Poster
research & analysis
data visualization
information design
2025
This data visualization project investigates whether elite NCAA 3-point shooters maintain their performance after transitioning to the NBA. kcr conducted the full research process—from developing the question and collecting player data to analyzing statistics and designing the final poster. The study compares 3-point percentage (3P%) and 3-point attempts per game (3PA) across NCAA careers, the first four NBA seasons, and full NBA careers. The final design translates detailed analysis into a clear, engaging visual story—highlighting trends, outliers, and the challenges shooters face at the professional level. The poster combines research, design, and communication into one cohesive piece.
JB Skills Academy
branding
content strategy
advertising
2025
This Instagram content series was created to promote JB Skills Academy—a youth basketball camp run by former NCAA Division I, Team Canada, and professional basketball players. kcr designed a 6-prong visual rollout to build momentum and trust leading up to the camp. The posts showcase player resumes, camp details, and the brand’s commitment to elite, experience-driven training for young athletes.
Artistry Hub
user research
ux / ui
prototyping
2023
Artistry Hub is an online platform concept designed to connect creative professionals—ranging from producers and photographers to graphic designers and developers—with clients looking to hire talent. The platform streamlines collaboration by bringing project management, messaging, and payments into a single unified experience. kcr designed key user flows for the payment and communication screens, focusing on clarity, trust, and ease of use to ensure smooth transactions and a frictionless creative process.
The Shammshake
concept development
video production
educational design
2024
This instructional video features basketball coach Jackson Kelly breaking down a signature move in a clear, step-by-step format designed for young athletes. The video combines clean cinematography with sharp editing to create a smooth, engaging learning experience. The soundtrack—produced by Jackson himself under his music alias Black Magic Beats.
Emblematic Designs Co
branding
visual design
2020
Emblematic Designs Co. was a design business launched during high school at the height of the pandemic, focused on creating logos and sticker designs for online retailers—specifically vintage clothing and sneaker resellers. The work combined bold visuals with clean branding tailored for resale culture and social media. A standout collaboration was with Got It For Cheap Vintage, a Vancouver-based reseller whose packaging featured custom sticker designs that reached customers including Kylie Jenner and Kevin Hart. The project reflects an early dive into entrepreneurship, branding, and creative problem-solving in a fast-moving digital market.
Shape The Future
storytelling
motion graphic
social impact
2023
Shape the Future is a PSA motion graphic designed to encourage critical thinking around digital media and the influence of social media algorithms. Set in the familiar format of an iPhone screen scroll, the piece simulates a typical social media experience—gradually revealing how misinformation and curated content can distort perception. The goal was to prompt viewers to pause, question, and research what they see online, rather than passively consuming it. kcr handled all aspects of the project, from concept and scripting to animation and final editing, using motion design to deliver a clear and thought-provoking message.
Pokemange
branding
visual strategy
advertising
2025
Pokemange is a Pokémon-themed restaurant concept proposed for the Belgian market, blending nostalgic IP with contemporary dining culture. kcr developed the visual identity, mapped the end-to-end guest journey, and produced four launch-ready marketing assets: an outdoor billboard, an Instagram ad series, a scripted influencer review, and a responsive website. Alongside the creative work, he contributed to the speculative business and marketing plan—defining positioning, menu story, and promotion strategy.
GBDA 101 Magazine
storytelling
information design
2023
This magazine is a culminating project from GBDA 101, the introductory course to the Global Business and Digital Arts program at the University of Waterloo’s Stratford School of Interaction Design and Business. Designed and written by kcr, the magazine captures and presents the key design principles explored throughout the course—ranging from layout and typography to user-centered thinking and visual hierarchy. The final piece servies as both a personal archive of learning and a showcase of early growth in digital communication and visual storytelling.
Sport Victoria
ux / ui
information architecture
prototyping
2023
Sport Victoria is a central hub for high school basketball in Victoria, tracking team stats, scores, and championship seeding. Despite its importance to the local basketball community, the original site was outdated, cluttered, and difficult to navigate. kcr took on the challenge of redesigning the platform with a focus on clarity, structure, and usability. The new design simplifies the presentation of large volumes of data, introduces consistent visual hierarchy, and improves overall accessibility—making it easier for players, coaches, and fans to find the information they need. The project highlights the impact of thoughtful UX on community-driven platforms.
Angry Fork
concept development
emotional design
product design
2023
Angry Fork is a conceptual design project exploring how everyday objects can be reimagined to evoke emotion. The task was to create a functional form that communicates a specific feeling—in this case, anger. kcr constructed the fork entirely out of sharpened black pencils, combining familiar materials with aggressive form to provoke discomfort and tension. The result is both symbolic and tactile, using sharpness, color, and material choice to transform a common utensil into an expressive object.
Language Poster
research & analysis
data visualization
information design
2024
This data visualization poster explores the relationship between median household income and language demographics across Vancouver neighborhoods. Specifically, it compares income levels to the percentage of residents with English as their mother tongue. kcr collected, cleaned, and analyzed the data, then designed a clear, informative visual that highlights patterns of socioeconomic and linguistic distribution throughout the city. The poster balances clarity and complexity—inviting viewers to reflect on how language and income intersect in shaping urban identity and access.
The Frontier
The Frontier is a newsletter and AI builder challenge focused around the rapidly evolving role of AI agents in web development. It looks to bring together builders, technologists, and curious minds to explore the cutting edge of what’s possible with autonomous AI tools. The team needed a strong visual identity and web presence to launch the initiative with clarity and credibility. kcr led the branding, web design, and development. Crafting a bold, futuristic brand system and a clean, responsive landing page that communicates the excitement and utility of the challenge.
Roar Organic
Roar Organic is a Canadian energy drink company that promotes healthy living and fun. kcr and team curated a speculative multi-media campaign aimed at increasing customer engagement and boosting digital brand awareness. The campaign included video, print, and social media content. The goal = to reflect Roar’s energetic, health-conscious identity while making the brand feel approachable and exciting to a younger audience. Each piece showcased here was created from by kcr, from concept development through to production and final presentation.
Hatch Coding
Hatch Coding was a Canadian education company that tought kids how to code through fun, engaging experiences. To support both their digital presence and their physical presence at PTA conferences, kcr developed a refreshed visual identity and a suite of branded materials. This included digital and print posters, large-format event banners, and collateral such as T-shirts and mugs.
Brown Ballers
Brown Ballers is a growing media and lifestyle brand dedicated to amplifying South Asian athletes across North America and the world. With a mission to break barriers and build community, the brand fields competitive basketball and soccer teams while creating content that showcases South Asian excellence in sport. kcr contributed to the brand’s digital presence by producing a range of engaging social media content. From concept to editing, the content was designed to highlight athlete stories, game highlights, and cultural moments. Helping Brown Ballers connect with a global audience and energize the next generation of athletes and fans.
Shooting Poster
This data visualization project investigates whether elite NCAA 3-point shooters maintain their performance after transitioning to the NBA. kcr conducted the full research process—from developing the question and collecting player data to analyzing statistics and designing the final poster. The study compares 3-point percentage (3P%) and 3-point attempts per game (3PA) across NCAA careers, the first four NBA seasons, and full NBA careers. The final design translates detailed analysis into a clear, engaging visual story—highlighting trends, outliers, and the challenges shooters face at the professional level. The poster combines research, design, and communication into one cohesive piece.
JB Skills Academy
This Instagram content series was created to promote JB Skills Academy—a youth basketball camp run by former NCAA Division I, Team Canada, and professional basketball players. kcr designed a 6-prong visual rollout to build momentum and trust leading up to the camp. The posts showcase player resumes, camp details, and the brand’s commitment to elite, experience-driven training for young athletes.
Artistry Hub
Artistry Hub is an online platform concept designed to connect creative professionals—ranging from producers and photographers to graphic designers and developers—with clients looking to hire talent. The platform streamlines collaboration by bringing project management, messaging, and payments into a single unified experience. kcr designed key user flows for the payment and communication screens, focusing on clarity, trust, and ease of use to ensure smooth transactions and a frictionless creative process.
The Shammshake
This instructional video features basketball coach Jackson Kelly breaking down a signature move in a clear, step-by-step format designed for young athletes. The video combines clean cinematography with sharp editing to create a smooth, engaging learning experience. The soundtrack—produced by Jackson himself under his music alias Black Magic Beats.
Emblematic Designs
Emblematic Designs Co. was a design business launched during high school at the height of the pandemic, focused on creating logos and sticker designs for online retailers—specifically vintage clothing and sneaker resellers. The work combined bold visuals with clean branding tailored for resale culture and social media. A standout collaboration was with Got It For Cheap Vintage, a Vancouver-based reseller whose packaging featured custom sticker designs that reached customers including Kylie Jenner and Kevin Hart. The project reflects an early dive into entrepreneurship, branding, and creative problem-solving in a fast-moving digital market.
Shape The Future
Shape the Future is a PSA motion graphic designed to encourage critical thinking around digital media and the influence of social media algorithms. Set in the familiar format of an iPhone screen scroll, the piece simulates a typical social media experience—gradually revealing how misinformation and curated content can distort perception. The goal was to prompt viewers to pause, question, and research what they see online, rather than passively consuming it. kcr handled all aspects of the project, from concept and scripting to animation and final editing, using motion design to deliver a clear and thought-provoking message.
Pokemange
Pokemange is a Pokémon-themed restaurant concept proposed for the Belgian market, blending nostalgic IP with contemporary dining culture. kcr developed the visual identity, mapped the end-to-end guest journey, and produced four launch-ready marketing assets: an outdoor billboard, an Instagram ad series, a scripted influencer review, and a responsive website. Alongside the creative work, he contributed to the speculative business and marketing plan—defining positioning, menu story, and promotion strategy.
GBDA 101 Magazine
This magazine is a culminating project from GBDA 101, the introductory course to the Global Business and Digital Arts program at the University of Waterloo’s Stratford School of Interaction Design and Business. Designed and written by kcr, the magazine captures and presents the key design principles explored throughout the course—ranging from layout and typography to user-centered thinking and visual hierarchy. The final piece servies as both a personal archive of learning and a showcase of early growth in digital communication and visual storytelling.
Sport Victoria
Sport Victoria is a central hub for high school basketball in Victoria, tracking team stats, scores, and championship seeding. Despite its importance to the local basketball community, the original site was outdated, cluttered, and difficult to navigate. kcr took on the challenge of redesigning the platform with a focus on clarity, structure, and usability. The new design simplifies the presentation of large volumes of data, introduces consistent visual hierarchy, and improves overall accessibility—making it easier for players, coaches, and fans to find the information they need. The project highlights the impact of thoughtful UX on community-driven platforms.
Angry Fork
Angry Fork is a conceptual design project exploring how everyday objects can be reimagined to evoke emotion. The task was to create a functional form that communicates a specific feeling—in this case, anger. kcr constructed the fork entirely out of sharpened black pencils, combining familiar materials with aggressive form to provoke discomfort and tension. The result is both symbolic and tactile, using sharpness, color, and material choice to transform a common utensil into an expressive object.
Language Poster
This data visualization poster explores the relationship between median household income and language demographics across Vancouver neighborhoods. Specifically, it compares income levels to the percentage of residents with English as their mother tongue. kcr collected, cleaned, and analyzed the data, then designed a clear, informative visual that highlights patterns of socioeconomic and linguistic distribution throughout the city. The poster balances clarity and complexity—inviting viewers to reflect on how language and income intersect in shaping urban identity and access.
The Frontier
The Frontier is a newsletter and AI builder challenge focused around the rapidly evolving role of AI agents in web development. It looks to bring together builders, technologists, and curious minds to explore the cutting edge of what’s possible with autonomous AI tools. The team needed a strong visual identity and web presence to launch the initiative with clarity and credibility. kcr led the branding, web design, and development. Crafting a bold, futuristic brand system and a clean, responsive landing page that communicates the excitement and utility of the challenge.
Roar Organic
Roar Organic is a Canadian energy drink company that promotes healthy living and fun. kcr and team curated a speculative multi-media campaign aimed at increasing customer engagement and boosting digital brand awareness. The campaign included video, print, and social media content. The goal = to reflect Roar’s energetic, health-conscious identity while making the brand feel approachable and exciting to a younger audience. Each piece showcased here was created from by kcr, from concept development through to production and final presentation.
Hatch Coding
Hatch Coding was a Canadian education company that tought kids how to code through fun, engaging experiences. To support both their digital presence and their physical presence at PTA conferences, kcr developed a refreshed visual identity and a suite of branded materials. This included digital and print posters, large-format event banners, and collateral such as T-shirts and mugs.
Brown Ballers
Brown Ballers is a growing media and lifestyle brand dedicated to amplifying South Asian athletes across North America and the world. With a mission to break barriers and build community, the brand fields competitive basketball and soccer teams while creating content that showcases South Asian excellence in sport. kcr contributed to the brand’s digital presence by producing a range of engaging social media content. From concept to editing, the content was designed to highlight athlete stories, game highlights, and cultural moments. Helping Brown Ballers connect with a global audience and energize the next generation of athletes and fans.
Shooting Poster
This data visualization project investigates whether elite NCAA 3-point shooters maintain their performance after transitioning to the NBA. kcr conducted the full research process—from developing the question and collecting player data to analyzing statistics and designing the final poster. The study compares 3-point percentage (3P%) and 3-point attempts per game (3PA) across NCAA careers, the first four NBA seasons, and full NBA careers. The final design translates detailed analysis into a clear, engaging visual story—highlighting trends, outliers, and the challenges shooters face at the professional level. The poster combines research, design, and communication into one cohesive piece.
JB Skills Academy
This Instagram content series was created to promote JB Skills Academy—a youth basketball camp run by former NCAA Division I, Team Canada, and professional basketball players. kcr designed a 6-prong visual rollout to build momentum and trust leading up to the camp. The posts showcase player resumes, camp details, and the brand’s commitment to elite, experience-driven training for young athletes.
Artistry Hub
Artistry Hub is an online platform concept designed to connect creative professionals—ranging from producers and photographers to graphic designers and developers—with clients looking to hire talent. The platform streamlines collaboration by bringing project management, messaging, and payments into a single unified experience. kcr designed key user flows for the payment and communication screens, focusing on clarity, trust, and ease of use to ensure smooth transactions and a frictionless creative process.
The Shammshake
This instructional video features basketball coach Jackson Kelly breaking down a signature move in a clear, step-by-step format designed for young athletes. The video combines clean cinematography with sharp editing to create a smooth, engaging learning experience. The soundtrack—produced by Jackson himself under his music alias Black Magic Beats.
Emblematic Designs
Emblematic Designs Co. was a design business launched during high school at the height of the pandemic, focused on creating logos and sticker designs for online retailers—specifically vintage clothing and sneaker resellers. The work combined bold visuals with clean branding tailored for resale culture and social media. A standout collaboration was with Got It For Cheap Vintage, a Vancouver-based reseller whose packaging featured custom sticker designs that reached customers including Kylie Jenner and Kevin Hart. The project reflects an early dive into entrepreneurship, branding, and creative problem-solving in a fast-moving digital market.
Shape The Future
Shape the Future is a PSA motion graphic designed to encourage critical thinking around digital media and the influence of social media algorithms. Set in the familiar format of an iPhone screen scroll, the piece simulates a typical social media experience—gradually revealing how misinformation and curated content can distort perception. The goal was to prompt viewers to pause, question, and research what they see online, rather than passively consuming it. kcr handled all aspects of the project, from concept and scripting to animation and final editing, using motion design to deliver a clear and thought-provoking message.
Pokemange
Pokemange is a Pokémon-themed restaurant concept proposed for the Belgian market, blending nostalgic IP with contemporary dining culture. kcr developed the visual identity, mapped the end-to-end guest journey, and produced four launch-ready marketing assets: an outdoor billboard, an Instagram ad series, a scripted influencer review, and a responsive website. Alongside the creative work, he contributed to the speculative business and marketing plan—defining positioning, menu story, and promotion strategy.
GBDA 101 Magazine
This magazine is a culminating project from GBDA 101, the introductory course to the Global Business and Digital Arts program at the University of Waterloo’s Stratford School of Interaction Design and Business. Designed and written by kcr, the magazine captures and presents the key design principles explored throughout the course—ranging from layout and typography to user-centered thinking and visual hierarchy. The final piece servies as both a personal archive of learning and a showcase of early growth in digital communication and visual storytelling.
Sport Victoria
Sport Victoria is a central hub for high school basketball in Victoria, tracking team stats, scores, and championship seeding. Despite its importance to the local basketball community, the original site was outdated, cluttered, and difficult to navigate. kcr took on the challenge of redesigning the platform with a focus on clarity, structure, and usability. The new design simplifies the presentation of large volumes of data, introduces consistent visual hierarchy, and improves overall accessibility—making it easier for players, coaches, and fans to find the information they need. The project highlights the impact of thoughtful UX on community-driven platforms.
Angry Fork
Angry Fork is a conceptual design project exploring how everyday objects can be reimagined to evoke emotion. The task was to create a functional form that communicates a specific feeling—in this case, anger. kcr constructed the fork entirely out of sharpened black pencils, combining familiar materials with aggressive form to provoke discomfort and tension. The result is both symbolic and tactile, using sharpness, color, and material choice to transform a common utensil into an expressive object.
Language Poster
This data visualization poster explores the relationship between median household income and language demographics across Vancouver neighborhoods. Specifically, it compares income levels to the percentage of residents with English as their mother tongue. kcr collected, cleaned, and analyzed the data, then designed a clear, informative visual that highlights patterns of socioeconomic and linguistic distribution throughout the city. The poster balances clarity and complexity—inviting viewers to reflect on how language and income intersect in shaping urban identity and access.
Profile
kcr is curious about how people think and interact, and passionate about creating meaningful-positive human experiences. He is currently finishing his undergraduate degree at the University of Waterloo Stratford School of Interaction Design and Business, studying and gaining hands on experience with UX/UI design, prototyping, AI, marketing, and business in the rapidly evolving world of tech.
kcr is curious about how people think and interact, and passionate about creating meaningful-positive human experiences. He is currently finishing his undergraduate degree at the University of Waterloo Stratford School of Interaction Design and Business, studying and gaining hands on experience with UX/UI design, prototyping, AI, marketing, and business in the rapidly evolving world of tech.
kcr is curious about how people think and interact, and passionate about creating meaningful-positive human experiences. He is currently finishing his undergraduate degree at the University of Waterloo Stratford School of Interaction Design and Business, studying and gaining hands on experience with UX/UI design, prototyping, AI, marketing, and business in the rapidly evolving world of tech.
kcr is curious about how people think and interact, and passionate about creating meaningful-positive human experiences. He is currently finishing his undergraduate degree at the University of Waterloo Stratford School of Interaction Design and Business, studying and gaining hands on experience with UX/UI design, prototyping, AI, marketing, and business in the rapidly evolving world of tech.
